En Grado en Marketing (UNAV)
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apuntes
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Introduction-to-marketing.pdf
Introduction-to-Marketing.pdf
Chapter-1-The-nature-of-marketing.pdf
Chapter-7-Leveraging-secondary-brand-associations.pdf
Chapter-6-Value-through-products-and-brands.pdf
Introduction to marketing
Chapter-4-Marketing-Research-and-customer-Insights.pdf
Chapter-3-Understanding-customer-behavior.pdf
Chapter-2-The-global-Marketing-Environment-1.pdf
Chapter-5-Segmentation-targeting-and-positioning.pdf
